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SOAR: Essentials for the Active Lifestyle

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SOAR X NY ‘25 

SOAR lands in New York.

Our first-ever stateside pop-up, hosted at the Rapha Clubhouse for marathon week.


From Friday 31st October to Monday 3rd November, the SOAR X NY Pop-Up will be open 10am–7pm daily.


Four days to shop the SOAR X NY capsule, explore our high-performance pieces, connect with the community, and experience the best of SOAR - brought to the world’s greatest marathon city.

Friday 31st - Drop Run & Party

Start the day with a 10km progression run, beginning at 5:30/km (8:52/mi) and ramping every 2km (1.2mi) to finish at 3:50/km (6:10/mi).

Bag drop opens at 6:30am, followed by Cadence-fuelled recovery, coffee, and pastries at the Clubhouse.

The retail pop-up stays open all day - then in the evening, we turn the pace up again: DJs, drinks, and good energy from 7–9pm.

Saturday 1st - Shop. Recharge. Repeat.

The pop-up runs 10am–7pm, featuring the exclusive SOAR X NY race capsule and a curated edit of our most cutting-edge performance pieces.

Refuel at the Hydration Bar powered by Cadence - drop in mid-run or just to say hi.

Sunday 2nd & Monday 3rd - Open Doors, Recovery Miles

The pop-up stays live 10 - 7 for post-marathon miles, shop precision race pieces and gear up for what’s next.

RSVP Run & Party