Journal

--- Join us in welcoming Kofuzi, running shoes enthusiast and non-elite runner, to London for the Marathon. We're excited to announce our exclusive...

Embark on a series of interviews with three SOAR Race Team athletes gearing up for the London Marathon this year. Join us as we sit down with Jacob, Mo, and Andy to explore how athletes with diverse backgrounds unite toward a shared objective. From training techniques to aspirations, gain insights into managing elite-level training alongside the everyday commitments of amateur racers. Our first guest: Jacob Allen.

--- Join Unsanctioned Athletics, SOAR, and Runlimited for Reclaim London—a thrilling race reclaiming the city streets during marathon week. We're ...

Tim delves into the Eco Tech-T, our humble short sleeved running t-shirt.

Join us on 21st March for a panel talk organised by inclusive and empowering women’s running community, WMN RUN.

Prepare for the Hackney Half with our revamped training series, Highway to Hackney - now better than ever. Enjoy 8 workout Wednesdays featuring targeted sessions to boost your race-specific fitness. Join exciting friends of SOAR as guest hosts, power up with a new nutrition partner, and earn rewards through our loyalty card scheme.

Tim delves in the fit, fabric and construction of the Women's Run Shorts.

We've partnered with Sports Wales' SHE Thrives and Hard Lines to offer one lucky winner a SOAR Race Vest and Marathon Shorts to update their racing wardrobe. Simply sign up to receive SOAR email offers and news and one runner will be chosen at random and notified week commencing 17th March 2025..

We sent photographer Wendy Huynh to capture the race rituals of SOAR Race Team athlete and GB U23 Pippa Roessler, at the Southern Cross Country Championships, on a frosty, January morning. 

As we move away from the colder months – and into marathon season - it’s time to put some spring in your step, because when the weather hots up, so does the pace.

Paul Davis met Tim Soar in a small design studio decades ago. Their friendship continues to blossom all these years later.

As part of our evolutionary collection, it seamlessly integrates insights from crafting highly functional running apparel. Meticulously detailed, it epitomises practicality for daily wear. Innovation meets everyday excellence in this quintessential SOAR creation—a steadfast companion for the ever-changing moods of UK weather.