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SOAR: Essentials for the Active Lifestyle

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SOAR ProtoLab is our R&D product incubator. Our “what if?” and “can we?”. How do you apply a printed graphene circuit to a race vest, how do you make a one-piece aero suit for real-world marathon running, what happens when you apply SOAR ergonomic pattern cutting techniques to a pair of jeans?


ProtoLab products that pass through the initial development cycle will be made available in strictly limited runs. Some ProtoLab products will graduate through to the main ranges, and some will not. Some ProtoLab products will be for running and some won’t. But every ProtoLab product will be born from the desire to experiment and to push boundaries.

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