Journal

Tim delves into the fit, fabric and function of the Long Summer Shorts. Cut for lighter miles and long days, the Long Summer Shorts pair ultra-soft four-way stretch with laser-cut ventilation at the sides and back — balancing breathability with unrestrictive comfort.

Tim delves into the fit, fabric and function of the new Hot Weather Shorts.

Tim delves into the fit, fabric and function of a hot-weather staple, our lightweight and highly breathable sleeveless top.

--- Cirrus comes in one size and can be adapted for a personalised fit. Watch the Cirrus fit demo video to fine-tune your personalised fit ...

We’re opening the doors at SOAR HQ for runners from near - and far - this marathon weekend. From Thursday to Saturday, we’ve a full programme of activity. You can join us on a run, shop the range and grab a coffee.

Prepare for the Hackney Half with our revamped training series, Highway to Hackney - now better than ever. Enjoy 6 workout Wednesdays featuring targeted sessions to boost your race-specific fitness.

--- Join SOAR and Point B Movement for Light the Night NYC, a concept born in London in 2023 from a conversation between two friends: Rebecca Tay...

---   Join SOAR and BOLDLI for Light the Night London, a concept born in 2023 from a conversation between two friends: Rebecca Taylor of SOAR Wome...

On Friday 1st November, join Kyniska Advocacy, SOAR Women, and INTERVAL, for a night of running, music, and freedom, as we light up the night with a 7.5 km, women led run in Edinburgh.

Women’s Strength in Running

Tim reveals the design inspiration and specs behind the brand-new American Race Vest, blending heritage with high performance.

The inspiration for our American Race Vest, SOAR Race Team athlete and pro gravel rider, Freddy Ovett, suited up for the NYC Marathon where he put in an impressive showing, clocking 2:37:18 for a PB. Not bad for a part-time runner.