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SOAR X: Why cross country running is where heroes are made

Ten everyday runners, two renowned coaches, and an elite training programme like no other. 

Performing in your 40's, and beyond.

Elite masters athlete and coach Nina Anderson tells us how she stays on top of her game, and how you can too. 

DESIGNERS NOTES: ALL WEATHER JACKET

The new All Weather Jacket is a game changer.

SOAR X - The journey so far

10 runners, 2 coaches, 10 weeks of training, 2 cross-country races.

In conversation with Naomi Taschimowitz

Talking training, international racing and combining it all with a high-pressured job at the Treasury.

Meet the ambassador - Dale

Sub-4 minute Miler Dale King-Clutterbuck isn't your ordinary track runner, for one he's also European Beer Mile Record Holder! Dale recently...

Guy Fawkes Night Running

Guy Fawkes Night is a uniquely British tradition, and one which brightened up an American's interval session in London. 

A chat with Richard Edmonds, Co-Founder of Runderwear

To mark the start of our new 'Things We Like' section we caught up with Co-Founder of Runderwear Richard Edmonds. 

Meet the ambassador - George

We caught up with George Rendall, ultra runner, London running community pioneer and new SOAR Ambassador to find out a bit more about him, his running and...


Your Running Updates

@soar_running on instagram 1

The Softshell. Our cold weather staple, invaluable when the London winter seems never ending....SOAR Beautiful Performance Running Wear.📸 @truli_photo.🏃‍♂️ @kingcluttss....#soar #soarrunning #runlondon #londonrunning #runwinter #run #runners #running #instarunners #runnersofinstagram #training #athlete #london #cityoflondon

4 days ago
@soar_running on instagram 2

SOAR X: Why cross country running is where heroes are made. Ten everyday runners, two renowned coaches, and an elite training programme like no other...Read the full story of the SOAR X on our journal - link in bio...SOAR Beautiful Performance Running Wear.@the_run_yard #soar #soarrunning #soarx #crosscountry #metleague #runlondon

11 days ago
@soar_running on instagram 3

It’s the coldest week of winter yet here in the UK. Fortunately we’ve got the clothing to run no matter how low the mercury goes....@mart1nruns wears the Ultra Rain Jacket in Citrus.Photo: @sukidhanda.SOAR Beautiful Performance Running Wear....#soar #soarrunning #runwinter #run #running #runlondon #londonrunning #instarunners #runnersofinstagramm #wintermiles #wintertraining

12 days ago
@soar_running on instagram 4

Another All Wether Jacket day. Game changing weather proof fabric cut into a sleek jacket-top. Paul Cheetham seen here on a very wet day on The Mall..@truli_photo ..SOAR Beautiful Performance Running Wear..#soarrunning #londonrunning #allweather #runnersofinstagram #runwarm #rundry #runlondon #mastersrunner

14 days ago
@soar_running on instagram 5

New Softshell Bundle. Our weatherproof red Sofshell and Dual Fabric Tights are now available in a great value bundle, saving 15%....SOAR Ambassador @kingcluttss sports his Softshell and Dual Fabric Tights as he traverses the city at a pace befitting of a sub 4 minute miler.📸 @truli_photo...SOAR Beautiful Performance Running Wear.#soar #soarrunning #run #running #runlondon #londonrunning #softshell #bundle #training #wintermiles #instarunners #runnersofinstagram #runners #runner #athlete

16 days ago