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Runners in winter

Video maker Nathaniel Rosa follows 5 runners down to the Suffolk coast.

London Parks in Autumn

Juan Trujillo Andrades shoots SOAR A/W 18

SOAR X EAST Vs. SOAR X WEST

Our cross-country training and racing programme pitting East against West in London this winter

SOAR x TRY x 5k PB - A Photo Essay

A summer in search of speed

The SOAR Mile 2018 Film

The SOAR Mile 2018 short film shot by Charlie Baigent

The SOAR Mile 2018 Photo Story

The SOAR Mile in the shadow of the Olympic Stadium.

Three Season Shorts 3.0 Designer's Notes

The return of an old friend with some new features.

SOAR MILE 2018 RESULTS

The SOAR Summer Mile Race Results are now live, including age grade results. 

Tim Soar Talks Crowd Funding On Marathon Talk

Tim talks about the thinking behind our crowd funding campaign with Martin Yelling on Marathon Talk. Listen to the full interview here.


Your Running Updates

@soar_running on instagram 1

Runners’ gifts made easy. . Go the distance and gift a runner in style with one of our Christmas Gift Boxes. . Each selection delivers a saving on the price of the individual items and comes wrapped in a sleek SOAR Gift Box. Simply go to our bundles page (link in bio) to check out all 5 hand selected options. . SOAR X RUN. . #soarrunning #soar #giftbox #runlondon #runchristmas

21 minutes ago
@soar_running on instagram 2

Our December playlist is now live. An antidote to too much Christmas cheese.. Link in bio. . SOAR X RUN SOAR X TUNES . . #soar #soarrunning #runwinter #run #runlondon

4 days ago
@soar_running on instagram 3

5 runners go to the Suffolk coast on a bleak November day. . . SOAR X RUN . . @fortemodelmgmt @running_with_charlie @poacher87 @nat_visuals @millergr4m @jtharra @claridgeben #soar #soarrunning #runautumn #runlondon #trailrunning

6 days ago
@soar_running on instagram 4

SOAR London Pop-Up coming this week, from Thu 6th - Sat 8th December. Come along to check out the entire range, shop and meet the team. . SOAR Pop-Up Shop The Gallery 6 Charlotte Place Fitzrovia London W1T 1SG. . Thu 11-8 Fri 11-7 Sat 12-5 . See you there. . #soar #soarrunning #popup #londonpopup #runlondon

9 days ago
@soar_running on instagram 5

SOAR Escapes the city. A/W 18. . . SOAR X RUN. . . @fortemodelmgmt @running_with_charlie @poacher87 @nat_visuals @millergr4m @jtharra @claridgeben #soar #soarrunning #runautumn #runlondon #trailrunning

12 days ago