Hector Pottie. Left.
Graphic Thought Facility. Right - Robbie Mahoney
Although running can be a solitary sport for some, a good team can help you raise your game. This is certainly true with the launch of SOAR performance running wear.
Hector was a fantastic sounding board for all things design and branding related and GTF are one the best graphic design agencies in the UK. We say, thank you Hector and GTF.
Hector Pottie is a Creative Director and Branding Consultant at Prophet who lives, works, and runs in London. Over the last 20 years he has helped some of the worlds biggest brands grow through strategic insight and creative craft.
He is also an avid runner having run 8 marathons, and numerous other halfs and shorter distances. Hector runs in the SOAR three season shorts.
Hector owns the blog - moderndesignaesthetic.com
Approached for their shared love of an exquisitely rationalised detail and a refined but never boring reductiveness, design studio Graphic Thought Facility have been involved from the outset in creating a brand language to capture the tactile yet precise essence of the SOAR range.
Robbie is a fan of the SOAR rain jacket.