Journal

Embark on a series of interviews with three SOAR Race Team athletes gearing up for the London Marathon this year. Join us as we sit down with Jacob, Mo, and Andy to explore how athletes with diverse backgrounds unite toward a shared objective. From training techniques to aspirations, gain insights into managing elite-level training alongside the everyday commitments of amateur racers.

Our second guest is Mo Hashi.

--- Join us in welcoming Kofuzi, running shoes enthusiast and non-elite runner, to London for the Marathon. We're excited to announce our exclusive...

Embark on a series of interviews with three SOAR Race Team athletes gearing up for the London Marathon this year. Join us as we sit down with Jacob, Mo, and Andy to explore how athletes with diverse backgrounds unite toward a shared objective. From training techniques to aspirations, gain insights into managing elite-level training alongside the everyday commitments of amateur racers. Our first guest: Jacob Allen.

--- Join Unsanctioned Athletics, SOAR, and Runlimited for Reclaim London—a thrilling race reclaiming the city streets during marathon week. We're ...

--- Celebrating The 70th Anniversary of Diane Leather’s Ground Breaking Sub 5 Minute Mile. On 29th May 1954, only 23 days after Roger Bannister’s l...

Join us on 21st March for a panel talk organised by inclusive and empowering women’s running community, WMN RUN.

Prepare for the Hackney Half with our revamped training series, Highway to Hackney - now better than ever. Enjoy 8 workout Wednesdays featuring targeted sessions to boost your race-specific fitness. Join exciting friends of SOAR as guest hosts, power up with a new nutrition partner, and earn rewards through our loyalty card scheme.

We sent photographer Wendy Huynh to capture the race rituals of SOAR Race Team athlete and GB U23 Pippa Roessler, at the Southern Cross Country Championships, on a frosty, January morning. 

As we move away from the colder months – and into marathon season - it’s time to put some spring in your step, because when the weather hots up, so does the pace.

Paul Davis met Tim Soar in a small design studio decades ago. Their friendship continues to blossom all these years later.

As part of our evolutionary collection, it seamlessly integrates insights from crafting highly functional running apparel. Meticulously detailed, it epitomises practicality for daily wear. Innovation meets everyday excellence in this quintessential SOAR creation—a steadfast companion for the ever-changing moods of UK weather.

As 2023 draws to a close we take our annual moment to look back on the last 12 months of SOAR. The places we've run, the clothes we've worn and the people we've shared miles with.

From the streets of Tokyo to the high Atlas Mountains, England's Peak District to London's home roads, the Highlands of Scotland to NYC's urban jungle.

Here's to 2024 and the path ahead.