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Runners in winter

Video maker Nathaniel Rosa follows 5 runners down to the Suffolk coast.

London Parks in Autumn

Juan Trujillo Andrades shoots SOAR A/W 18

SOAR x TRY x 5k PB - A Photo Essay

A summer in search of speed

Three Season Shorts 3.0 Designer's Notes

The return of an old friend with some new features.

Tim Soar Talks Crowd Funding On Marathon Talk

Tim talks about the thinking behind our crowd funding campaign with Martin Yelling on Marathon Talk. Listen to the full interview here.

The Night of the 10,000m PB's - Making It Happen

Before this year's event we took 5 minutes to catch up with Ben Pochee, Founder and Race Director of The Night of the 10,000m PB's.  

In conversation with Hugh Jones

Ahead of this year's race we caught up with Hugh Jones, the first Brit and only Londoner to have won the London Marathon.

SOAR X: Why cross country running is where heroes are made

Ten everyday runners, two renowned coaches, and an elite training programme like no other. 

DESIGNERS NOTES: ALL WEATHER JACKET

The new All Weather Jacket is a game changer.


Your Running Updates

@soar_running on instagram 1

We're providing free next day delivery on all UK orders placed before midnight on Wednesday 19th December. . Kick for home now, there's still time to gift a runner. . SOAR X RUN. . #soar #soarrunning #runlondon #giftsforrunners #christmasrun

21 hours ago
@soar_running on instagram 2

Colour Run. . The most breathable lightweight rain jacket on the market, now available in a brand new teal colour way. . SOAR X RUN. . @truli_photo @fortemodelmgmt @millergr4m #soarrunning #soar #runlondon #runintherain

5 days ago
@soar_running on instagram 3

Runners’ gifts made easy. . Go the distance and gift a runner in style with one of our Christmas Gift Boxes. . Each selection delivers a saving on the price of the individual items and comes wrapped in a sleek SOAR Gift Box. Simply go to our bundles page (link in bio) to check out all 5 hand selected options. . SOAR X RUN. . #soarrunning #soar #giftbox #runlondon #runchristmas

6 days ago
@soar_running on instagram 4

Our December playlist is now live. An antidote to too much Christmas cheese.. Link in bio. . SOAR X RUN SOAR X TUNES . . #soar #soarrunning #runwinter #run #runlondon

10 days ago
@soar_running on instagram 5

5 runners go to the Suffolk coast on a bleak November day. . . SOAR X RUN . . @fortemodelmgmt @running_with_charlie @poacher87 @nat_visuals @millergr4m @jtharra @claridgeben #soar #soarrunning #runautumn #runlondon #trailrunning

12 days ago