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SOAR X: Why cross country running is where heroes are made

Ten everyday runners, two renowned coaches, and an elite training programme like no other. 

DESIGNERS NOTES: ALL WEATHER JACKET

The new All Weather Jacket is a game changer.

SOAR X - The journey so far

10 runners, 2 coaches, 10 weeks of training, 2 cross-country races.

In conversation with Naomi Taschimowitz

Talking training, international racing and combining it all with a high-pressured job at the Treasury.

Meet the ambassador - Dale

Sub-4 minute Miler Dale King-Clutterbuck isn't your ordinary track runner, for one he's also European Beer Mile Record Holder! Dale recently...

Guy Fawkes Night Running

Guy Fawkes Night is a uniquely British tradition, and one which brightened up an American's interval session in London. 

A chat with Richard Edmonds, Co-Founder of Runderwear

To mark the start of our new 'Things We Like' section we caught up with Co-Founder of Runderwear Richard Edmonds. 

Meet the ambassador - George

We caught up with George Rendall, ultra runner, London running community pioneer and new SOAR Ambassador to find out a bit more about him, his running and...

DESIGNER'S NOTES: DUAL-FABRIC TIGHTS

Tim Soar lays out some of the development processes behind our signature running tights.


Your Running Updates

@soar_running on instagram 1

The Softshell. Our cold weather staple, invaluable when the London winter seems never ending....SOAR Beautiful Performance Running Wear.📸 @truli_photo.🏃‍♂️ @kingcluttss....#soar #soarrunning #runlondon #londonrunning #runwinter #run #runners #running #instarunners #runnersofinstagram #training #athlete #london #cityoflondon

4 days ago
@soar_running on instagram 2

SOAR X: Why cross country running is where heroes are made. Ten everyday runners, two renowned coaches, and an elite training programme like no other...Read the full story of the SOAR X on our journal - link in bio...SOAR Beautiful Performance Running Wear.@the_run_yard #soar #soarrunning #soarx #crosscountry #metleague #runlondon

11 days ago
@soar_running on instagram 3

It’s the coldest week of winter yet here in the UK. Fortunately we’ve got the clothing to run no matter how low the mercury goes....@mart1nruns wears the Ultra Rain Jacket in Citrus.Photo: @sukidhanda.SOAR Beautiful Performance Running Wear....#soar #soarrunning #runwinter #run #running #runlondon #londonrunning #instarunners #runnersofinstagramm #wintermiles #wintertraining

12 days ago
@soar_running on instagram 4

Another All Wether Jacket day. Game changing weather proof fabric cut into a sleek jacket-top. Paul Cheetham seen here on a very wet day on The Mall..@truli_photo ..SOAR Beautiful Performance Running Wear..#soarrunning #londonrunning #allweather #runnersofinstagram #runwarm #rundry #runlondon #mastersrunner

14 days ago
@soar_running on instagram 5

New Softshell Bundle. Our weatherproof red Sofshell and Dual Fabric Tights are now available in a great value bundle, saving 15%....SOAR Ambassador @kingcluttss sports his Softshell and Dual Fabric Tights as he traverses the city at a pace befitting of a sub 4 minute miler.📸 @truli_photo...SOAR Beautiful Performance Running Wear.#soar #soarrunning #run #running #runlondon #londonrunning #softshell #bundle #training #wintermiles #instarunners #runnersofinstagram #runners #runner #athlete

16 days ago