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Isaiah Stofferahn runs the Antelope Canyon Ultra

55km in the harsh Arizona desert.

DESIGNER'S NOTES: ELITE TEMPO TOP 2.0

Tim Soar lays out some of the development processes behind the second generation Tempo Top

DESIGNER'S NOTES: ULTRA GILET

Our brand new super-lightweight weatherproof gilet

Runners in winter

Video maker Nathaniel Rosa follows 5 runners down to the Suffolk coast.

London Parks in Autumn

Juan Trujillo Andrades shoots SOAR A/W 18

SOAR x TRY x 5k PB - A Photo Essay

A summer in search of speed

Three Season Shorts 3.0 Designer's Notes

The return of an old friend with some new features.

Tim Soar Talks Crowd Funding On Marathon Talk

Tim talks about the thinking behind our crowd funding campaign with Martin Yelling on Marathon Talk. Listen to the full interview here.

The Night of the 10,000m PB's - Making It Happen

Before this year's event we took 5 minutes to catch up with Ben Pochee, Founder and Race Director of The Night of the 10,000m PB's.  


Your Running Updates

@soar_running on instagram 1

The Hot Weather T-Shirt. Keep your cool. SOAR X RUN. #soarrunning #soar #runsummer

4 days ago
@soar_running on instagram 2

Park life. SOAR X RUN. #soarrunning #soar #runlondon

7 days ago
@soar_running on instagram 3

Had enough of the British Summer? The lightest and most breathable running rain jacket on the market will, at least, make your run a bit more enjoyable until the sun reappears. SOAR X RUN #soar #soarrunning #britishsummertime

12 days ago
@soar_running on instagram 4

Sometimes training calls for getting off the beaten track. Jacob Allen (13:43 5,000m), Ryan Driscoll (8:45 3,000m Steeplechase) and Belal Ahmed (2:21 Marathon), recently explored the Dengie Peninsula on the Essex Coast, for a long day of early summer miles. The athletes wore the new Sierra Half-Zip: designed for days when packing a little extra can make all the difference. SOAR X RUN #soarrunning #soar #runsummer #trailrunning

14 days ago
@soar_running on instagram 5

Tailored for speed, ready for racing. Richard and Robel wear the ELITE Race Vest 3.0, ELITE Race Shorts 3.0 and the ELITE Speed Shorts as they lay everything on the line. SOAR X RUN #soar #soarrunning #racers #elite

18 days ago