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Isaiah Stofferahn runs the Antelope Canyon Ultra

55km in the harsh Arizona desert.

DESIGNER'S NOTES: ELITE TEMPO TOP 2.0

Tim Soar lays out some of the development processes behind the second generation Tempo Top

DESIGNER'S NOTES: ULTRA GILET

Our brand new super-lightweight weatherproof gilet

Runners in winter

Video maker Nathaniel Rosa follows 5 runners down to the Suffolk coast.

London Parks in Autumn

Juan Trujillo Andrades shoots SOAR A/W 18

SOAR x TRY x 5k PB - A Photo Essay

A summer in search of speed

Three Season Shorts 3.0 Designer's Notes

The return of an old friend with some new features.

Tim Soar Talks Crowd Funding On Marathon Talk

Tim talks about the thinking behind our crowd funding campaign with Martin Yelling on Marathon Talk. Listen to the full interview here.

The Night of the 10,000m PB's - Making It Happen

Before this year's event we took 5 minutes to catch up with Ben Pochee, Founder and Race Director of The Night of the 10,000m PB's.  


Your Running Updates

@soar_running on instagram 1

Take your run to another dimension in the 2019 trio of SOAR singlets. Inspired by the space race of the 1960s and 70s, there are three space-inspired designs to choose from. . . SOAR X RUN. . . SOAR X SPACE. . . #soarrunning #soar #outerspace #innerspace

5 days ago
@soar_running on instagram 2

There’s more to performance running-wear than shoes. But try telling that to shoe companies. We always knew there were gains to be discovered in running apparel, and in the Elite Race Vest 3.0 we’ve redefined what a race singlet could – and should – be. . . It’s as light as a feather at 47g in size medium, and it doesn’t weigh much more when it’s saturated with sweat. The luxurious Italian open weave fabric is impossibly soft and keeps you cool by allowing sweat to evaporate unhindered. . . Less weight + better cooling = faster performances. The fastest singlet on the market? Try it – the watch doesn’t lie. . . SOAR X RUN . . #soarrunning #soar #racevest

7 days ago
@soar_running on instagram 3

Like many of the events that make up the core British club calendar, the National 12 Stage Relay is idiosyncratic, historic, and guaranteed to bring out the best in everyone who has the privilege of racing there. SOAR was on hand this year to follow our two elite teams as they battled towards the podium. . . See link in bio for full photo story. . . SOAR X RUN. . . #soarrunning #soar #relays #12stage #roadrelays #soarrunning #roadrelays2019 #nationalroadrelays

11 days ago
@soar_running on instagram 4

Functional, light and durable? . We know our kit is extremely functional and very light. It was time to test the durability. . We gave @isaiahphoto some of our latest products as he took on the harsh, late winter Arizona desert for the 55km Antelope Canyon Ultra. . See link in bio for the full photo story. #soarrunning #soar #ultrarunning #trailrunning

14 days ago
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Highgate and Tonbridge duke it out at the Road Relays today. Both teams are sporting the new Team Edition Race Vests 3.0. At under 50 grams for size M they are our lightest vests yet. . . SOARXRUN . #roadrelays #soarrunning #roadrelays2019 #nationalroadrelays

17 days ago