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DESIGNER'S NOTES: ULTRA GILET

Our brand new super-lightweight weatherproof gilet

Runners in winter

Video maker Nathaniel Rosa follows 5 runners down to the Suffolk coast.

London Parks in Autumn

Juan Trujillo Andrades shoots SOAR A/W 18

SOAR x TRY x 5k PB - A Photo Essay

A summer in search of speed

Three Season Shorts 3.0 Designer's Notes

The return of an old friend with some new features.

Tim Soar Talks Crowd Funding On Marathon Talk

Tim talks about the thinking behind our crowd funding campaign with Martin Yelling on Marathon Talk. Listen to the full interview here.

The Night of the 10,000m PB's - Making It Happen

Before this year's event we took 5 minutes to catch up with Ben Pochee, Founder and Race Director of The Night of the 10,000m PB's.  

In conversation with Hugh Jones

Ahead of this year's race we caught up with Hugh Jones, the first Brit and only Londoner to have won the London Marathon.

SOAR X: Why cross country running is where heroes are made

Ten everyday runners, two renowned coaches, and an elite training programme like no other. 


Your Running Updates

@soar_running on instagram 1

They’re back, only better. The Classic Shorts 2.0. Now available in Black, Navy and Limited Edition Grey. SOAR X RUN #soarrunning #soar #runlondon #runspring #secondgeneration

1 day ago
@soar_running on instagram 2

SOAR X Hackney. The Hackney Half Marathon takes place in our own backyard on May 19th. Which is why our latest training and racing group is SOAR X Hackney: 10 weeks of targeted, group based, half marathon training, designed to bring runners into PB shape come race day. For more info and to sign up see link in bio. #soarrunning #soarxhackney #runhackney #runlondon #soar

7 days ago
@soar_running on instagram 3

Spring is just around the corner. . . SOAR X RUN. . . #soarrunning #soar #runlondon #runspring

9 days ago
@soar_running on instagram 4

Our Winter Sale is finishing fast. Kick for home, nail the negative split. Savings of up to 60% end at midnight on Sunday. . . SOAR X RUN. . . #soarrunning #soar #runlondon #winterrunning

12 days ago
@soar_running on instagram 5

Beat the freeze and save 30% on our classic Softshell in the SOAR Winter Sale ❄️. . . SOAR X RUN. . . #soarrunning #soar #runwinter #runlondon

20 days ago