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In conversation with Naomi Taschimowitz

Talking training, international racing and combining it all with a high-pressured job at the Treasury.

Meet the ambassador - Dale

Sub-4 minute Miler Dale King-Clutterbuck isn't your ordinary track runner, for one he's also European Beer Mile Record Holder! Dale recently...

Guy Fawkes Night Running

Guy Fawkes Night is a uniquely British tradition, and one which brightened up an American's interval session in London. 

A chat with Richard Edmonds, Co-Founder of Runderwear

To mark the start of our new 'Things We Like' section we caught up with Co-Founder of Runderwear Richard Edmonds. 

Meet the ambassador - George

We caught up with George Rendall, ultra runner, London running community pioneer and new SOAR Ambassador to find out a bit more about him, his running and...

DESIGNER'S NOTES: DUAL-FABRIC TIGHTS

Tim Soar lays out some of the development processes behind our signature running tights.

SOAR @ Mile 27

We’ve teamed up with the guys at Mile 27 to make a range of SOAR clothing available at the Mile 27 Clubhouse near Warren St. and Regent’s Park....

SOAR on Marathon Talk

Tim recently appeared on Marathon Talk, catching up with host Martin Yelling to discuss all things SOAR. Listen to the full interview here. 

DESIGNER'S NOTES: ELITE X-LINE TEMPO TOP

Tim Soar lays out some of the development processes behind the sleek new running top.


Your Running Updates

@soar_running on instagram 1

SOAR runners at rest. Ultra Rain Jacket and Dual Fabric Tights in rural Suffolk. . SOAR X RUN . @running_with_charlie @poacher87 @claridgeben @millergr4m @jtharra @truli_photo @nathanielrosa . #runautumn #soar #run

1 day ago
@soar_running on instagram 2

Chad Miller wears Merino/Silk Long Sleeve Base and Navy Speed Shorts . SOAR X RUN . Thanks to @fortemodelmgmt @millergr4m #soar #run #runautumn

3 days ago
@soar_running on instagram 3

SOAR runners on location in deepest Suffolk. @running_with_charlie @poacher87 @claridgeben @millergr4m @jtharra @truli_photo @nathanielrosa

5 days ago
@soar_running on instagram 4

Short Sleeve Merino & Silk T-Shirt Base. . . Beautifully soft, wear it by itself in milder weather. Wear it under a jacket or top when the temperature drops. . . SOARXRUN. . . #soar #soarrunning #runlondon #runautumn #merino #silk

14 days ago
@soar_running on instagram 5

The brand new Speed Short. Developed and tested with elite athletes, they offer a new level of comfort, support and simplicity. . . Now live on site. . . SOARXRUN. . . #soar #soarrunning #runlondon #runwinter

19 days ago