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In conversation with Hugh Jones

Ahead of this year's race we caught up with Hugh Jones, the first Brit and only Londoner to have won the London Marathon.

SOAR X: Why cross country running is where heroes are made

Ten everyday runners, two renowned coaches, and an elite training programme like no other. 

DESIGNERS NOTES: ALL WEATHER JACKET

The new All Weather Jacket is a game changer.

SOAR X - The journey so far

10 runners, 2 coaches, 10 weeks of training, 2 cross-country races.

In conversation with Naomi Taschimowitz

Talking training, international racing and combining it all with a high-pressured job at the Treasury.

Meet the ambassador - Dale

Sub-4 minute Miler Dale King-Clutterbuck isn't your ordinary track runner, for one he's also European Beer Mile Record Holder! Dale recently...

Guy Fawkes Night Running

Guy Fawkes Night is a uniquely British tradition, and one which brightened up an American's interval session in London. 

A chat with Richard Edmonds, Co-Founder of Runderwear

To mark the start of our new 'Things We Like' section we caught up with Co-Founder of Runderwear Richard Edmonds. 

DESIGNER'S NOTES: DUAL-FABRIC TIGHTS

Tim Soar lays out some of the development processes behind our signature running tights.


Your Running Updates

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SOAR marketing guru Rob Wilson, and SOAR house model Robel Bahlbi lead off the line at the start of yesterday’s Hackney Half. Robel was 4th overall while Rob drove the sub-75m minute train. Our home borough of Hackney did us, and all the other runners, proud. SOAR X RUN #hackneyhalf #hackneyhalfmarathon #hackneyhalf2019 #soarrunning #runlondon

2 days ago
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Heading into ultra territory? We’ve got your back. Hitting the trails? Reach for the new Sierra Half-Zip. With pockets for gels, a phone or energy bars, and engineered mesh designed to keep you cool while minimising bounce, when the heat is on, the Sierra Half-Zip is your go-to for going the distance. SOAR X RUN #soarrunning #soar #runlondon #runsummer #runlong @ryandriscoll94 @jacobjallen @belal_ahmed2020 @truli_photo

5 days ago
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Our Lightweight Cap was voted the best running cap by Runners World Magazine. It’s now back in four colours, ready to keep the sun (or rain) off your face all summer long. SOAR X RUN. #soarrunning #soar #runsummer #lightweightcap

7 days ago
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Tailored for speed, ready for racing, the SOAR ELITE range is designed to support you in the moments where you lay everything on the line, whether that’s a four hour marathon or a four-minute mile. Because if you’re pushing to find your potential, you know what it means to be elite, and you deserve clothing that matches your dedication. SOAR X RUN. #soar #soarrunning #soarelite #elite #eliteracing #elitetraining

8 days ago
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On shoot of SOAR S/S 19 collection with Ryan Driscoll, Jacob Allen, Belal Ahmed and Robel Bahelbi. Here wearing our new distance/trail specific Threshold Half-Zip. . SOAR X RUN . #soar #soarrunning #runsummer #runtrail

14 days ago