Meet the ambassador - George

We caught up with George Rendall, ultra runner, London running community pioneer and new SOAR Ambassador to find out a bit more about him, his running and...


Tim Soar lays out some of the development processes behind our signature running tights.

SOAR @ Mile 27

We’ve teamed up with the guys at Mile 27 to make a range of SOAR clothing available at the Mile 27 Clubhouse near Warren St. and Regent’s Park....

SOAR on Marathon Talk

Tim recently appeared on Marathon Talk, catching up with host Martin Yelling to discuss all things SOAR. Listen to the full interview here. 


Tim Soar lays out some of the development processes behind the sleek new running top..

SOAR x London Fields Brewery Monthly Craft Beer Run

Will run for beer? Join our monthly craft beer run.

Ann Bath: running in your 60s

Inspirational is an overused word, but it is true when applied to Ann Bath.

The SOAR Six: 4 weeks down, 5 to go

Six every day runners are thrust into the training regime of elite milers.

Tom Evans at the Marathon des Sables

Captain Tom Evans secures a stunning 3rd place finish and new British record at his first attempt.

Your Running Updates

@soar_running on instagram 1

SOAR x @the_run_yard custom race kit. We suspect that most of us will be seeing this from behind. . #soar #soarrunning #runlondon #runtrack

1 day ago
@soar_running on instagram 2

The SOAR Mile is back for 2018 with a brand new venue - The London Marathon Community Track at the Queen Elizabeth Olympic Park, previously the warm up track for the 2017 world champs. Join us on Friday 27th July to race in the footsteps of Sir Mo Farah - see link in bio for full details including entry link. #soar #soarrunning #soarmile #bringbackthemile #mile #race #track #runlondonrunning #runlondon #olympicpark

2 days ago
@soar_running on instagram 3

All On The Line. 10,000m on the track. 25 laps in less than 28 minutes. Leaving everything out there. Going into the red and beyond. This is what it looks like at the end. . . @nathanielrosa shoots our photo essay from the finish line @nightofthe10kpbs. *Link in bio*. #nightof10000mpbs #highgate10k #soar #soarrunning #run #race #track #10,000 #10k #runlondon

3 days ago
@soar_running on instagram 4

Because one local running event at the weekend wasn’t enough.....After a late night at @nightofthe10kpbs it was up early and out on our home roads of Hackney for the #hackneyhalf on Sunday morning for Team SOAR. Stand out performances from Robel ‘the rocket’ Bahelbi who kicked on after a conservative start, tearing through the field to finish 2nd, @jonregan13 who nailed a PB and took 1st M40, and @yulesy for the post marathon PB! Robel was so quick in fact we could only catch him from behind! Photo props: @ashford___ #soar #soarrunning #runlondon #londonrunning #hackneyhalf #hackney #halfmarathon

5 days ago
@soar_running on instagram 5

The @nightofthe10kpbs returns for the 6th year this Saturday and we’re proud to be back as sponsors. A night of 10,000m running that refuses to conform to the norms and traditions of track racing. From world class athletes, to beer tents that the athletes run through each lap, to live music, fireworks and spectators in lane 3. Entry is free for all, come along and join us trackside. *see link in bio for more info and our guide to the night*. #highgate10k #nightofthe10000pbs #runlondon #londonrunning #london #run #race #track #trackandfield #soar #soarrunning

9 days ago