SOAR @ Mile 27

We’ve teamed up with the guys at Mile 27 to make a range of SOAR clothing available at the Mile 27 Clubhouse near Warren St. and Regent’s Park....

SOAR on Marathon Talk

Tim recently appeared on Marathon Talk, catching up with host Martin Yelling to discuss all things SOAR. Listen to the full interview here. 

SOAR x London Fields Brewery Monthly Craft Beer Run

Will run for beer? Join our monthly craft beer run.

Ann Bath: running in your 60s

Inspirational is an overused word, but it is true when applied to Ann Bath.

The SOAR Six: 4 weeks down, 5 to go

Six every day runners are thrust into the training regime of elite milers.

Tom Evans at the Marathon des Sables

Captain Tom Evans secures a stunning 3rd place finish and new British record at his first attempt.

The Mogadishu Marathon, Somalia

On the 22nd April 2017, Somalia held its first marathon since 1991.

James Carnegie shoots urban form

London is an endless skirmish between angles and emptiness.


We are delighted to announce our kit partnership with LGN Wellbeing

Your Running Updates

@soar_running on instagram 1

SOAR marketing guru Rob Wilson, and SOAR house model Robel Bahlbi lead off the line at the start of yesterday’s Hackney Half. Robel was 4th overall while Rob drove the sub-75m minute train. Our home borough of Hackney did us, and all the other runners, proud. SOAR X RUN #hackneyhalf #hackneyhalfmarathon #hackneyhalf2019 #soarrunning #runlondon

2 days ago
@soar_running on instagram 2

Heading into ultra territory? We’ve got your back. Hitting the trails? Reach for the new Sierra Half-Zip. With pockets for gels, a phone or energy bars, and engineered mesh designed to keep you cool while minimising bounce, when the heat is on, the Sierra Half-Zip is your go-to for going the distance. SOAR X RUN #soarrunning #soar #runlondon #runsummer #runlong @ryandriscoll94 @jacobjallen @belal_ahmed2020 @truli_photo

5 days ago
@soar_running on instagram 3

Our Lightweight Cap was voted the best running cap by Runners World Magazine. It’s now back in four colours, ready to keep the sun (or rain) off your face all summer long. SOAR X RUN. #soarrunning #soar #runsummer #lightweightcap

7 days ago
@soar_running on instagram 4

Tailored for speed, ready for racing, the SOAR ELITE range is designed to support you in the moments where you lay everything on the line, whether that’s a four hour marathon or a four-minute mile. Because if you’re pushing to find your potential, you know what it means to be elite, and you deserve clothing that matches your dedication. SOAR X RUN. #soar #soarrunning #soarelite #elite #eliteracing #elitetraining

8 days ago
@soar_running on instagram 5

On shoot of SOAR S/S 19 collection with Ryan Driscoll, Jacob Allen, Belal Ahmed and Robel Bahelbi. Here wearing our new distance/trail specific Threshold Half-Zip. . SOAR X RUN . #soar #soarrunning #runsummer #runtrail

14 days ago