Journal

From concept to product, Tim Soar unveils the design process behind the Trail Race Pack.

From concept to product, Tim Soar unveils the design process behind the Women's Trail Race Pack.

Tim Soar on the Women's SOAR X Altra Trail Race Shorts.

Tim Soar on the SOAR X Altra Trail Race Shorts.

Tim Soar on the ProtoLab Linen Shell - its fibre, fit, and purpose for summer performance.

Tim delves into the fit, fabric and function of the Long Summer Shorts. Cut for lighter miles and long days, the Long Summer Shorts pair ultra-soft four-way stretch with laser-cut ventilation at the sides and back — balancing breathability with unrestrictive comfort.

Tim delves into the fit, fabric and function of the new Hot Weather Shorts.

Tim delves into the fit, fabric and function of a hot-weather staple, our lightweight and highly breathable sleeveless top.

--- Running is Ageless: Competing in your 40s, 50s and 60s. Join us Monday 14th July for the latest in our In Session talks, in partnership with S...

--- Cirrus comes in one size and can be adapted for a personalised fit. Watch the Cirrus fit demo video to fine-tune your personalised fit ...

We’re opening the doors at SOAR HQ for runners from near - and far - this marathon weekend. From Thursday to Saturday, we’ve a full programme of activity. You can join us on a run, shop the range and grab a coffee.

Developed in collaboration with Cubitts, Cirrus is the lightest running sunglasses ever made—a feat of engineering where every gram is earned, and nothing is wasted.