Journal

--- Cirrus comes in one size and can be adapted for a personalised fit. Watch the Cirrus fit demo video to fine-tune your personalised fit ...

We’re opening the doors at SOAR HQ for runners from near - and far - this marathon weekend. From Thursday to Saturday, we’ve a full programme of activity. You can join us on a run, shop the range and grab a coffee.

Developed in collaboration with Cubitts, Cirrus is the lightest running sunglasses ever made—a feat of engineering where every gram is earned, and nothing is wasted.

Prepare for the Hackney Half with our revamped training series, Highway to Hackney - now better than ever. Enjoy 6 workout Wednesdays featuring targeted sessions to boost your race-specific fitness.

--- We've partnered with The Physiology of Endurance Running, to offer one lucky winner a SOAR Race Vest and Marathon Shorts to update their racing...

--- Join SOAR and Point B Movement for Light the Night NYC, a concept born in London in 2023 from a conversation between two friends: Rebecca Tay...

---   Join SOAR and BOLDLI for Light the Night London, a concept born in 2023 from a conversation between two friends: Rebecca Taylor of SOAR Wome...

On Friday 1st November, join Kyniska Advocacy, SOAR Women, and INTERVAL, for a night of running, music, and freedom, as we light up the night with a 7.5 km, women led run in Edinburgh.

Women’s Strength in Running

Tim reveals the design inspiration and specs behind the brand-new American Race Vest, blending heritage with high performance.

The inspiration for our American Race Vest, SOAR Race Team athlete and pro gravel rider, Freddy Ovett, suited up for the NYC Marathon where he put in an impressive showing, clocking 2:37:18 for a PB. Not bad for a part-time runner.

Tim Soar delves into the fit, fabric and function of the all-new ProtoLab Graded Speed Shorts. The first-of-its-kind racewear, blending targeted compression, enhanced stretch, and ultra-minimal design for unmatched performance.