X ProtoLab Rainmac

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SOAR: Essentials for the Active Lifestyle

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    We sent photographer Wendy Huynh to capture the race rituals of SOAR Race Team athlete and GB U23 Pippa Roessler, at the Southern Cross Country Championships, on a frosty, January morning. 

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    SOAR Women Spring PB Reward

    As we move away from the colder months – and into marathon season - it’s time to put some spring in your step, because when the weather hots up, so does the pace.
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    Paul Davis Animates SOAR Running

    Paul Davis met Tim Soar in a small design studio decades ago. Their friendship continues to blossom all these years later.

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    X Protolab Rainmac

    As part of our evolutionary collection, it seamlessly integrates insights from crafting highly functional running apparel. Meticulously detailed, it epitomises practicality for daily wear. Innovation meets everyday excellence in this quintessential SOAR creation—a steadfast companion for the ever-changing moods of UK weather.
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    SOAR '23: Our Year in Pictures

    As 2023 draws to a close we take our annual moment to look back on the last 12 months of SOAR. The places we've run, the clothes we've worn and the people we've shared miles with.

    From the streets of Tokyo to the high Atlas Mountains, England's Peak District to London's home roads, the Highlands of Scotland to NYC's urban jungle.

    Here's to 2024 and the path ahead.

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    Designer's Notes on Film: Trail Rain Jacket

    From concept to product, Tim Soar unveils the design process behind the Trail Rain Jacket, our lightweight, race-compliant rain jacket.
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    Light the Night

    Light the Night was an idea born over coffee, a conversation between Rebecca Taylor of SOAR Women, and Flo Papougnot, a seasoned marathoner and member of Your Friendly Runners / Hot Boys Athletics. Here, the pair discuss how the idea came about and how this unusual form of late-night spectacle unfolded.
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    SOAR Milers x Sweat Elite

    --- We're partnering with Matt Fox from Sweat Elite Coaching Academy to offer an exclusive, free training series. Our expert-designed sessions co...
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    Fast Women X SOAR Race Vest and Marathon Shorts Giveaway

    --- We've partnered with Fast Women to offer one lucky winner a SOAR Race Vest and Marathon Shorts to update their racing wardrobe. Simply sign up ...
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    Designer's Notes on Film: All-Weather Jacket

    Introducing our reengineered All Weather Jacket—an advanced jacket seamlessly blending technical prowess, durability, and versatility.
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    SOAR X Zach Zono

    For our first Race Vest design collaboration we’ve joined forces with Hackney based artist Zach Zono.
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    SOAR X London Design Festival

    Join SOAR X London Design Festival, in a weeklong series of events, exploring design through the lens of running as part of the capital’s celebration of good design.