Engineered for mountain racing at its highest level.

Fifty miles. Full sun. Block by block. 

Shared streets. Separate rhythms. No fixed destination.

Right on the edge of control.

Looking back on LA Marathon Weekend 2026. Our California debut - in the heart of Venice - with our friends from R.A.D® at the LA Satellite. Sharing boardwalk miles and pace by the pier in the City of Angels.

In today’s running world, people aren’t just chasing personal bests—they’re chasing connection.

A studio series by Brian Rankin examining the relationship between body, material, and light through SOAR technical garments.

A snapshot of SOAR at full stretch. From UTMB epics to fast marathons.

From sanctioned starts to after-dark street races.

The year's defining performances.

You don’t outrun Shanghai. You move with it.

A local read from Jason Ji. Shanghai runner. Friend of SOAR.

Five cities, one moment.

Across Melbourne, London, New York, Edinburgh and Warsaw, over five hundred runners came together. Reclaiming the night - on their terms.

Stone underfoot. Cold at the margins. Breath hangs. Eyes set. The weather sharpens. We move clean through it.

It’s 6:30 on a Sunday morning. Tokyo’s wide roads will soon fill with taxis and trucks, but for now, they’re quiet.

They run, not to reach anywhere in particular, but for the quiet exhilaration of moving through the world.

You get up before dawn, putting in the work through the darker months. Some mornings reward you with a glimpse of daylight. Most are simply grey.

It’s a regular Tuesday morning, and Clare Elms is on the number 54 bus to training. The unsuspecting passengers have no idea—they’re sharing a ride with a woman who could outrun every single one of them.

Here at the edge of the Rift, Iceland reveals itself in layers: spartan coastlines edged by dark mountains, pale glaciers stretching toward volcanic fields, the vastness of it all, quiet and severe.

Jonathan Escalante-Phillips and Jacob Allen return to Copenhagen, poised to pace the pros through vibrant streets alive with adrenaline, racing amid the city’s iconic canals and colourful façades.

In the Dolomites' heart, where history clings to every crag and crevice, Sass de Stria rises—a hidden gem in the Fanes-Senes Braies Nature Park.

Friends, photographers, and avid trail runners Ollie Radford and Jamie Shipston-Mourn embark on the iconic Tour du Mont Blanc.

SOAR Race Team athlete Priscilla Forgie took on her second Western States Endurance Run, the oldest and arguably most legendary 100 mile trail race in the world.

36 miles, 20,000 feet, 14 hours 33 minutes and seven seconds.

In Seoul, where ultramodern skyscrapers loom over ancient palaces, running has evolved into a cultural phenomenon. Running clubs, stylish apparel brands, and varied routes mirror the city's dynamic energy.

We caught up with Joe Turner, fresh off his victory at the South Downs Way 100KM.

Defined by its expansive shingle beach, Dungeness is a haven for both solitude seekers and nature enthusiasts alike. Its designation as a National Nature Reserve underscores its ecological significance, boasting a rich diversity of flora and fauna amidst a backdrop of windswept dunes and meandering marshes.

Embrace the upcoming sunny season by challenging yourself to run as much as you can between June 1st and the Summer Solstice on the 20th to win up to £75 in SOAR credit—it's that simple.

A morning with writer, sociologist and runner Lindsey A. Freeman.

Who needs a Central Park loop when there's the Beach Run? This gruelling 17–22-mile trek cuts across boroughs, through traffic, strip malls, and brutal heat, all to reach Rockaway Beach.

We sent photographer Wendy Huynh to capture the race rituals of SOAR Race Team athlete and GB U23 Pippa Roessler, at the Southern Cross Country Championships, on a frosty, January morning. 

The ProtoLab Rainmac elevates everyday rainwear with SOAR functionality and wet-weather technology.

Explore the pulse of CPH Half Marathon with SOAR Race Team athletes, Jacob Allen and Jonathan Escalante-Phillips. Both using the opportunity to pace the elite women to tune up ahead of key races.

Elevated mileage essentials. Designed for women.

Explore SOAR through Jamie Shipston-Mourn's lens as he captures the everyday practicality and versatile aesthetic of our garments.

We sent Matt Moran down to Parliament Hill track on London’s Hampstead Heath to capture a day of distance running like no other, at an event which keeps reinventing what the sport can - and should be - be for racers and spectators alike.

Photographer and runner Jamie Shipston-Mourn accompanied father and daughter - Zohrab and Rehana - as they spent a mid-summer weekend running, exploring and camping in England’s Peak District.

Rush hour in Marrakech is no joke. Motorcycles, cars, trucks, people, and equally as many horse and carts are all concentrated into one space, a heaving mass that flows organically in both directions.