Journal

Developed in collaboration with Cubitts, Cirrus is the lightest running sunglasses ever made—a feat of engineering where every gram is earned, and nothing is wasted.

--- To celebrate our partnership with Fast Women, we’re giving away a full SOAR ADV Race System. A complete setup, designed to work as one when pac...

Tim delves into the Women's WoolTech Top a merino-wool faced and supremely comfortable top designed for logging miles throughout the winter.

Tim Soar delves into the fit, fabric and function of our race-day staple. The Race Vest 2.0 has been refined for even greater speed and is made with 100% recycled fabric.

From concept to product, Tim Soar unveils the design process behind our Winter Anorak.

Tim Soar on the Gilet — precision in Rainout® fabric.

Tim talks us through the design and development of our flagship wet-weather running jacket.

Tim explores the fit, fabric and function of the all-new Women's Advanced Windbreaker.

--- To celebrate our sponsorship of The Dirt Division throughout April and May of 2026 we're giving two listeners the chance to win a £250/$300 SOA...

--- We've partnered with The Physiology of Endurance Running Podcast. As Dan, Owain and Jen train for Valencia, we're giving a lucky runner a £250 ...

From concept to product, Tim Soar unveils the design process behind the Trail Race Pack.

From concept to product, Tim Soar unveils the design process behind the Women's Trail Race Pack.