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SOAR: Essentials for the Active Lifestyle

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Our philosophy

As SOAR’s R&D incubator, ProtoLab embodies our pursuit of technical excellence and marginal gains, pushing the limits of pure innovation with precision-engineered designs. More than just functional advancements, it’s a space for experimenting with our visual language, blending exceptional utility with authentic aesthetics. 



ProtoLab isn’t just about discovering ‘what works’; it’s about unveiling new horizons in athletic apparel.

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  • Men's Hooded WoolTech Top | Black
    Black
    Regular price
    $12.524,00
    Sale price
    $12.524,00
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    Black
  • Men's Trail Race Top | Black/Rainbow
    Black/Rainbow
    Regular price
    $8.906,00
    Sale price
    $8.906,00
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    Black/Rainbow
  • Men's SOAR X Altra Trail Race Top | Rainbow/Grey
    Rainbow/Grey
    Regular price
    $8.906,00
    Sale price
    $8.906,00
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    per 
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    Rainbow/Grey
  • Men's Wooltech Top | Black
    Black
    Regular price
    $11.968,00
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    $11.968,00
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    Black
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  • Women's Trail Race Top | Black/Rainbow
    Black/Rainbow
    Regular price
    $8.906,00
    Sale price
    $8.906,00
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    Black/Rainbow
  • Men's ProtoLab Linen Shell Top | Grey/Black
    Men's ProtoLab Linen Shell Top | Grey/Black
    Regular price
    $16.699,00
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    $16.699,00
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    Grey/Black
  • Women's SOAR X Altra Trail Race Top | Rainbow/Grey
    • Sold Out
    Rainbow/Grey
    Regular price
    $8.906,00
    Sale price
    $8.906,00
    Regular price
    Unit price
    per 
    Availability
    Sold out
    Rainbow/Grey