Journal:
Designer Notes

Tim takes us through the development, design and production of the Trail Shorts. Explaining how the synthesis of a host of SOAR styles has culminated in a pair of shorts fit for the rigors of the trails.

Tim explores the fit, fabric and function of the all-new Sahara Cap. Designed for maximum protection during hot weather runs.

Tim takes us through the design and development of the all-new Women's Race Vest. A lightweight, breathable singlet engineered for speed and cut for racing, and made with 100% recycled fabric.

Tim takes us through the design and development of the all-new Marathon Speed Shorts, designed for long distance racers who favour a half tight. Combining our marathon-proven gel storage system with our lightweight racing half tights.

Tim takes us through the design and development of the Trail Race Vest.

Tim delves into the fabric and construction of the new Hot Weather Zop Top, featuring a fitted four-panel construction, UPF 30 fabric and outstanding breathability.

Tim takes us through the design and development of the new Long Sleeve Hot Weather T. Taking the design of the Hot Weather T, then adding ergonomic full-length sleeves, made from the same UPF 50 fabric, this long sleeve top takes summer running apparel to new levels.

Tim delves into the fit, fabric and function of our new, Race Shorts 5.0, the ultimate stripped-back racing split short.

Tim explains why the SOAR design philosophy is as applicable to the humble short sleeved running t-shirt, as it is to the most technical, winter performance garments. 

From concept to product. Tim talks us through the Windbreaker, the close-fitting windproof top that delivers pared-back three season protection.

From their foundation via a London tube journey to a cross-country race, to their tailored fit, 4 x way stretch merino fabric and their extensive versatility.