Journal

Tim Soar on the ProtoLab Linen Shell - its fibre, fit, and purpose for summer performance.

Tim delves into the fit, fabric and function of the Long Summer Shorts. Cut for lighter miles and long days, the Long Summer Shorts pair ultra-soft four-way stretch with laser-cut ventilation at the sides and back — balancing breathability with unrestrictive comfort.

Tim delves into the fit, fabric and function of the new Hot Weather Shorts.

Tim delves into the fit, fabric and function of a hot-weather staple, our lightweight and highly breathable sleeveless top.

--- Running is Ageless: Competing in your 40s, 50s and 60s. Join us Monday 14th July for the latest in our In Session talks, in partnership with S...

--- Cirrus comes in one size and can be adapted for a personalised fit. Watch the Cirrus fit demo video to fine-tune your personalised fit ...

We’re opening the doors at SOAR HQ for runners from near - and far - this marathon weekend. From Thursday to Saturday, we’ve a full programme of activity. You can join us on a run, shop the range and grab a coffee.

Developed in collaboration with Cubitts, Cirrus is the lightest running sunglasses ever made—a feat of engineering where every gram is earned, and nothing is wasted.

Prepare for the Hackney Half with our revamped training series, Highway to Hackney - now better than ever. Enjoy 6 workout Wednesdays featuring targeted sessions to boost your race-specific fitness.

--- We've partnered with The Physiology of Endurance Running, to offer one lucky winner a SOAR Race Vest and Marathon Shorts to update their racing...

--- Join SOAR and Point B Movement for Light the Night NYC, a concept born in London in 2023 from a conversation between two friends: Rebecca Tay...

---   Join SOAR and BOLDLI for Light the Night London, a concept born in 2023 from a conversation between two friends: Rebecca Taylor of SOAR Wome...